Challenge Overview

We want to work with you to rapidly scale EV charging services in North America.

The EV Open Innovation Challenge is a program powered by New Energy Nexus to source startups of commercial-ready EV charging products and services to enter into pilot or proof-of-concept projects with industry champions Kia, Hyundai Motor, Hyundai Glovis US and Hyundai CRADLE. This program is a launchpad to rapidly scale the product offering in North America.

At Hyundai Motor and Kia, our team is working nonstop to embrace a bright future in electrified mobility. We are committed to launch 23 pure EV models and invest $7.4 billion in the US EV industry by 2025.  We are thrilled to partner with the startup community to build that future, together.

WHAT’S IN IT
FOR MY STARTUP?

We are here to support your team. We’ve got your back and here’s why.


Connections That Matter

Access to two leading EV companies who are willing to partner with you every step of the way – from research and development to open innovation and business operations

Pilots demonstrate market success potential would have access to Hyundai Motor and Kia’s massive and growing consumer markets. It also could have broad applications across customers in the North American charging network

Paid Pilot Opportunity

Roll out your pilot project at no cost to you. Receive validation of your technology from Hyundai Motor and Kia – companies with data, infrastructure, and mass customer base

Partnerships

Potential for strategic partnerships and follow-on investment opportunities

Following Categories Include:

  • Bi-directional Charging
  • Smart Charging
  • Robotics
  • Infrastructure
  • In-Car Payment
  • Service While Plugged In
  • Gig Economy
  • New Tech
  • Battery Management System

WHO SHOULD Apply?

Companies with commercial-ready EV charging products and services that are ready to scale in North America.


Competitive Solution
Profitable Business
Scalable Model
Customer Traction
Experienced Team

resources and upcoming webinars

Timeline

Team

HYUNDAI MOTOR GROUP
Innovation Division
Wooram Yang

Open Innovation
Manager

Hyundai Motor

Kwangmo Moon

Open Innovation
Manager

Kia Motor

Changwoo Kim

Open Innovation
Project Manager

Hyundai CRADLE

Tafflyn Toy

Open Innovation
Project Manager

Hyundai CRADLE

USA
Yuval Steiman

Director,
Corporate Planning

Hyundai Motor
America

Steve Kosowski

Manager, Long Range Planning & Strategy

Kia America

Eugene Kim

Manager,
Strategic Initiatives

Hyundai GLOVIS

NEW ENERGY NEXUS
Andrew Chang

Program Director

Yi Ke

Program Manager

Program Partners

Sponsors
Participants
managers

FAQ

How many startups will be selected as finalists for The EV Open Innovation Challenge?

We expect that at least four finalists will be invited to enter a paid pilot project with Kia, Hyundai Motor, and/or Hyundai Glovis US. In the unlikely event that there are less than four applicants that meet the minimum scoring criteria The EV Open Innovation Challenge reserves the right to select fewer finalists. After interviews are conducted, the judges will select at least four finalists to move onto paid pilot projects based on the discussions and pitches during interviews. However, if technologies or business models of startups do not meet our expectation, less than four finalists might be selected.

Who will judge the applicants and select finalists?

Hyundai Motor, Kia, and Hyundai Glovis US will be reviewing the applications and selecting the finalists. New Energy Nexus will facilitate the process and conduct due diligence.

What is the role of New Energy Nexus?

New Energy Nexus is the implementation partners for the EV Open Innovation Challenge. More information can be found here.

When is the application deadline?

The application window opens on September 27, 2021 and closes on November 8, 2021 (Pacific Time).

If I don’t have a commercial-ready product or service, can I still apply?

To apply, your product or service must be commercial-ready to scale in North America. The pilot projects will be an opportunity to test your product or service and form strategic partnerships.

Will you sign an NDA (Non-disclosure Agreement)?

If you are selected for an interview, an NDA will be signed before the interview.

I am a later stage company. Can I still apply?

Yes. We encourage all companies or teams who see value in partnering with Hyundai Motor, Kia Motor, and Electrify America to apply. Please highlight why you are applying even though you may not at the core of the targeted group of startups.

What are the terms?

The terms and conditions can be found here.

Is a video interview necessary during the selection process?

Yes, once the application window closes, we will shortlist and contact the applicants to arrange a video interview.

Do we have to submit all of the files requested?

Yes, all of the files requested on the application will be reviewed and required for a complete submission.

What if I don’t want to accept investment from Hyundai Motor or Kia?

Participants in The EV Open Innovation Challenge are generally expected to be interested in future investment from Hyundai Motor or Kia Motor as well as collaboration and partnership on the finalists’ commercialization pathway should Hyundai Motor or Kia be interested. While the proof of concept or pilot project is not legally contingent on future investment with Hyundai Motor or Kia we encourage you to explain in your application why you are interested in participation in The EV Open Innovation Challenge but face challenges or obstacles in accepting investment from Hyundai Motor or Kia. Such up-front transparency will ensure that there is no perception of bad faith on part of the participant later in the process.

Are finalists guaranteed investment with Hyundai Motor or Kia?

No, the four finalists are not guaranteed investments from Hyundai Motor or Kia.

What is the pilot budget size?

The size of the pilot budget will be determined case by case. Our guideline is under $100k for a pilot project. However, exceptions will be considered depending on performance.

When should I expect to find out if I am a finalist?

We will notify you by email if you have made it to the interview shortlist around the 3rd week of November. Finalist selection will be conducted around the 3rd week of December.

Where will interviews and pilot workshop be held?

Interviews and pilot workshop will be help virtually.

CONTACT

How many startups will be selected as finalists for The EV Open Innovation Challenge?

We expect that at least four finalists will be invited to enter a paid pilot project with Kia, Hyundai Motor, and/or Hyundai Glovis US. In the unlikely event that there are less than four applicants that meet the minimum scoring criteria The EV Open Innovation Challenge reserves the right to select fewer finalists. After interviews are conducted, the judges will select at least four finalists to move onto paid pilot projects based on the discussions and pitches during interviews. However, if technologies or business models of startups do not meet our expectation, less than four finalists might be selected.

Who will judge the applicants and select finalists?

Hyundai Motor, Kia, and Hyundai Glovis US will be reviewing the applications and selecting the finalists. New Energy Nexus will facilitate the process and conduct due diligence.

What is the role of New Energy Nexus?

New Energy Nexus is the implementation partners for the EV Open Innovation Challenge. More information can be found here.

When is the application deadline?

The application window opens on September 27, 2021 and closes on November 8, 2021 (Pacific Time).

If I don’t have a commercial-ready product or service, can I still apply?

To apply, your product or service must be commercial-ready to scale in North America. The pilot projects will be an opportunity to test your product or service and form strategic partnerships.

Will you sign an NDA (Non-disclosure Agreement)?

If you are selected for an interview, an NDA will be signed before the interview.

I am a later stage company. Can I still apply?

Yes. We encourage all companies or teams who see value in partnering with Hyundai Motor, Kia Motor, and Electrify America to apply. Please highlight why you are applying even though you may not at the core of the targeted group of startups.

What are the terms?

The terms and conditions can be found here.

Is a video interview necessary during the selection process?

Yes, once the application window closes, we will shortlist and contact the applicants to arrange a video interview.

Do we have to submit all of the files requested?

Yes, all of the files requested on the application will be reviewed and required for a complete submission.

What if I don’t want to accept investment from Hyundai Motor or Kia?

Participants in The EV Open Innovation Challenge are generally expected to be interested in future investment from Hyundai Motor or Kia Motor as well as collaboration and partnership on the finalists’ commercialization pathway should Hyundai Motor or Kia be interested. While the proof of concept or pilot project is not legally contingent on future investment with Hyundai Motor or Kia we encourage you to explain in your application why you are interested in participation in The EV Open Innovation Challenge but face challenges or obstacles in accepting investment from Hyundai Motor or Kia. Such up-front transparency will ensure that there is no perception of bad faith on part of the participant later in the process.

Are finalists guaranteed investment with Hyundai Motor or Kia?

No, the four finalists are not guaranteed investments from Hyundai Motor or Kia.

What is the pilot budget size?

The size of the pilot budget will be determined case by case. Our guideline is under $100k for a pilot project. However, exceptions will be considered depending on performance.

When should I expect to find out if I am a finalist?

We will notify you by email if you have made it to the interview shortlist around the 3rd week of November. Finalist selection will be conducted around the 3rd week of December.

Where will interviews and pilot workshop be held?

Interviews and pilot workshop will be help virtually.

CONTACT